Active PR “We have been working with Active PR since 2004. During this time our PR strategy has evolved from one of brand positioning and awareness to one of specific targeted aims in different sectors and markets. Active has been instrumental in achieving the goals that have allowed us to develop this strategy. They have a flexible and proactive approach coupled with a real passion for success in messaging and interaction with Media in the Gulf region. Our Brand is one of our key assets and Active have always helped us to leverage it in the best possible manner. Their relationships within the Media in the Gulf have allowed us exemplary opportunities in getting our message to our customers. PR has moved from being a task to a strategic marketing tool that has a positive impact on our business. We could not wish for more than this. Thank you very much for your valued support!” Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region for Xerox Developing Markets Operations
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